Most SEO professionals, irrespective of their tenure in the industry, know the significance of user engagement for their content, be it on social media platforms or on websites. It is directly proportional to overall profitability. Without any direct reader activity and interaction on your website, there is a high probability of decreased ranking in the SERPs. Even worse, poor user engagement could indicate that the content offered on your site does not cater to what readers are looking for, and hence, your site could be replaced by other, more relevant sites on SERP. Read on to know: 11 Ways How You Can Increase User Engagement on Your Site
How to Define User Engagement?
In layman terms, user engagement refers to the process of a user or reader engaging themselves to your website and taking direct action in any form such as commenting, liking, or sharing rather than skipping it instantly or browsing passively.
Why is User Engagement Important?
For starters, content creators develop content to reach a target audience and consumer market. And, if your content fails to attract the desired type of audience, all the efforts and investment that is put into creating the content becomes unworthy.
Creating relevant, interesting content for your website and/or social media platforms ensure that searchers not only read and engage with your material but also continue to rely on your site for topics of their interest.
Without any readership and engagement, your site risks falling low in SERPs and lose its place as per Google rankings.
It is an age-old saying but it is the most critical of all and there isn’t enough weight that can be levied on the importance of well-written, relevant content. Generating content may not seem like such a tedious task, however, creating informational content that educates the audience for free isn’t as easy as some may think. First and foremost, there must be a specific theme to the content to be put on the site. While there can be more than one niche that a site or social media account caters to, what is more, significant is that the content available on each topic justified and elaborate. When these metrics are followed, it keeps your audience coming back to you for more.
Science has proven that the learning capability of every individual differs from one another. While one may relate more to reading texts without any distractions, others may learn and remember better with the help of audio and visual aids. Keep your content informative but play with the way you present it. Track the user-engagement levels for the different types of content to check what your audience prefers.
Ensure that your website design is clean and readable. While your website is the thesaurus for all your ideas, product and services, and ideas, for a reader, it is a method to obtain information on what they need. Make searching for information on your website as stress-free as possible. Ask a friend or family to give you a first-hand user-experience before you put it out on the World Wide Web.
Research shows that 40% of internet users abandon a page that takes over 3 seconds to load. While the easy availability of information on the internet has made lives simpler, it has also lowered the patience levels of our new age professionals by a lot. To avoid losing readership, it is important that your site’s response time is fast, not only for computers but for all devices.
Nothing is more bothersome or disappointing than having a 404 error on a webpage that you wish to read. Even worse is when you are in the middle of reading something important and the page suddenly crashes. You must avoid these technical issues at all cost to keep your readers entertained.
One of the things most of us have always wished is to be able to skip right to the answer or page or information that we want in a book rather than having to read it entirely. Though it isn’t possible in a book (unless it is indexed that well), the “search” option on a website enables users to find what they need. This also enables you to gather the search data over a period of time to produce content that is popular among your audience.
If your user is reading about the importance of SEO, it is highly likely that they would be interested in reading about the latest SEO trends and the common errors that SEO professionals must avoid as well as how SEO affects their website ranking. Internally link relevant articles to one another and always use “suggested posts” to navigate your readers to content that relate to their interest. Categorize and use proper tags to your content.
Imagine you open an apparel website and the first thing you see is “buy now”. It is no secret that we all like to know what we are buying before we make the final purchase decision. The same way, if your website opens up to a “subscribe now” even before the user has an idea of what your content deals with and how it is relevant to them, chances are that the user will switch to another website which is more informational and less “pushy”.
One of the most useful and effective ways to build a loyal reader base is to give them an option to subscribe to your website. This helps you in building an expansive email database for your users and gives you a way to deliver your content directly to their inbox than waiting for them to show up on your site.
If you have a dedicated team of professionals that work on the website and its content, install live chat so your users can connect with a real person and seek answers from actual subject matter experts. If you do not have that privilege, install a Chatbot to answer the most popular questions asked on your website or guide them to suggested content.
There is nothing better than getting real-time data on topics of our interest. If you have a strong readership, create periodical polls and surveys on relevant topics and publish results so your readers are aware of the facts. This also makes your site the go-to platform for the latest data and numbers.
SEO is a never-ending field of research and study. What makes it more vital is the ever-changing trends that are constantly updated to make user experience productive and easy. While these trends will come and go, the basics of owning and managing a website should always be followed to influence the growth of user-engagement on a website. So that was it about 11 Ways How You Can Increase User Engagement on Your Site, if you want to know more about User Engagement & it’s metrics, follow our blog. You can also request us topics in the comment section below. Thank you!Related Posts