Types Of Logo:
Wordmark / Lettermark (Text): Most business serving in technology industry has chosen Text-Only logos, these are simple and minimalistic. Example: Google, Yahoo, IBM etc.
Combination Mark / Iconic (Text and Symbol): One of the most popular logo style. It portrays your company name along with a visual icon side-by-side. Example: Pizza Hut, XBOX 360, Adidas etc.
Emblem (Text Inside Symbol): Comparatively more creative when your company name is placed inside a symbol making the two practically inseparable. Example: Starbucks Coffee, Harley Davidson, Dominoâ€™s Pizza etc.